All too often design is taken very seriously, though I find that my favourite pieces always have a bit of humour to them - design should be fun! I am not saying that they should be so comical as to not function, but shaping a stapler into a fish or a tape dispenser into a cassette tape sets them apart from the other staplers and tape dispensers out there- they are surprising and delightful, and well... a bit silly, but that’s why I bought them. If one of sustainability’s aims is to increase attachment between a consumer and a product, designers would be wise to incorporate a bit of humour into their concept. Its not easy, particularly in fashion when the person wearing the ‘joke’ can easily become the joke but I think it should be utilised more cleverly and go beyond the slogan t-shirt.
Use of colour can influence the tone of a design so much; just look at these shoes- what’s so fun about them? I would argue its the colour, maybe even the plastic material that reminds you of being a kid. Anyway, this is just one small example of a tone of playfulness that I hope to bring to my collection this year.
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